What is TikTok SEO?

Just like Google, TikTok is a search engine. Users are constantly searching for tutorials, reviews, and entertaining content. TikTok SEO is the process of optimizing your content to appear at the top of these search results. It's a powerful way to get consistent views long after your video is posted.

How to Optimize Your TikToks

1. **Keyword Research:** Identify the keywords and phrases your target audience is searching for. Think about problems you can solve or questions you can answer. Use TikTok's search bar and see what auto-completes to get ideas.

2. **Use Keywords in Your Video:** Mention your target keywords verbally in your video. TikTok's algorithm transcribes your audio, so this is a powerful signal.

3. **Optimize On-Screen Text:** Add on-screen text that includes your keywords. This not only helps with SEO but also makes your video more engaging for users watching without sound.

4. **Write SEO-Friendly Captions:** Your caption is prime real estate. Include your main keyword and related terms naturally. Tell the algorithm exactly what your video is about.

5. **Strategic Hashtags:** Use a mix of broad and specific hashtags that include your keywords. Our AI Hashtag Generator can help you find the perfect mix to maximize discoverability.