Top 10 TikTok Hashtag Strategies That Actually Work in 2025
Stop guessing and start growing. Discover 10 proven hashtag strategies to increase your discoverability, reach the right audience, and get more engagement on TikTok.
1. The Niche + Broad Mix
Combine 2-3 very broad hashtags (#fyp, #tiktok) with 3-5 specific niche hashtags (#vegancooking, #diyhomedecor). Broad tags get you initial algorithm testing, while niche tags find your actual community.
2. The Trending Sound Companion
When you use a trending sound, also use the hashtag associated with that trend. Users often follow both the sound and the hashtag, doubling your chances of being discovered.
3. The 'Problem/Solution' Combo
Use hashtags that describe a problem your audience has (#acnetips) and the solution you provide (#clearskinroutine). This captures users at different stages of their search.
4. The Location-Based Tactic
If your content or business is location-specific, use location tags like #nycfood or #londontips. This is highly effective for reaching a local audience.
5. The Branded Hashtag
Create a unique hashtag for your brand or a specific series (e.g., #TokSaverTips). This encourages user-generated content and builds a content library that's all yours.
6. Analyze Competitor Hashtags
Look at what successful creators in your niche are using. Don't copy them exactly, but analyze their patterns. What mix of broad vs. niche tags do they use? Our AI Hashtag Generator can help you find similar options.
7. The Storytelling Hashtag
Use hashtags that tell a story or create a sequence, like #part1, #storytime, #update. This encourages users to check your profile for the rest of the story.
8. The SEO Keyword Hashtag
Think like a search engine. What would someone type to find your video? Use those exact phrases as hashtags, like #howtogrowontiktok or #besttimetopost.
9. Avoid Banned or Irrelevant Hashtags
Using irrelevant but popular hashtags (#like4like) can actually hurt you, as the algorithm will show your video to the wrong audience, leading to low engagement. Stick to what's relevant.
10. Rotate and Experiment
Don't use the exact same block of hashtags on every video. Experiment with different combinations to see what works best for different types of content. Track your analytics to see which hashtag strategies drive the most 'For You' page views.