Why Quality Matters

While TikTok values authenticity, it doesn't mean your videos should be blurry or have terrible audio. The algorithm can detect video quality, and viewers are more likely to watch and engage with content that is visually and audibly pleasing. Better quality signals to both the algorithm and the viewer that you take your content seriously.

Simple Tips for Better Quality

1. **Lighting is Everything:** You don't need expensive equipment. Natural light is your best friend. Film facing a window for soft, flattering light. If filming at night, a simple ring light can make a world of difference. Avoid backlighting (having a bright window behind you) at all costs.

2. **Clean Your Lens:** This sounds obvious, but it's the most common mistake. Your phone's camera lens gets smudged easily. Wipe it with a soft cloth before every single recording session.

3. **Use the Back Camera:** Your phone's rear-facing camera is almost always higher quality than the front-facing (selfie) camera. Whenever possible, use the back camera for a sharper image.

4. **Good Audio:** Viewers will forgive mediocre video quality, but they won't tolerate bad audio. Find a quiet place to record. Even an inexpensive lavalier microphone that clips onto your shirt can dramatically improve audio quality over your phone's built-in mic.

5. **Check Your TikTok Settings:** In your TikTok settings, go to 'Data Saver' and make sure it's turned OFF. When enabled, it can reduce the quality of the videos you upload. Also, when uploading, make sure the 'Allow high-quality uploads' option is toggled on on the final publishing screen.