Why Your Business Should Be on TikTok

TikTok offers unparalleled organic reach, allowing even new accounts to get in front of millions of potential customers without a huge ad spend. The platform's culture values authenticity, giving businesses a unique opportunity to humanize their brand and build a genuine community.

Getting Started with TikTok Marketing

1. **Don't Make Ads, Make TikToks:** This is the golden rule. Users come to TikTok for entertainment, not traditional ads. Your content should feel native to the platform. Participate in trends, show behind-the-scenes footage, educate your audience about your industry, and showcase your product in a creative, non-salesy way.

2. **Understand Your Niche:** Don't try to appeal to everyone. Identify your specific target customer and create content that speaks directly to their interests, problems, and sense of humor.

3. **Engage with Your Community:** Respond to comments, follow other businesses in your industry, and collaborate with creators. TikTok is a conversation, not a broadcast. ### Using TikTok's Business Tools

* **Switch to a Business Account:** This is free and gives you access to analytics, a link in your bio, and advertising features. * **TikTok Ads Manager:** For those ready to invest, TikTok offers powerful ad tools. You can run in-feed ads, branded hashtag challenges, and branded effects. Start with a small budget to test what resonates with your audience before scaling up.