Why Repurpose Content?

Creating unique content for every platform is time-consuming. Repurposing allows you to reach a wider audience with the content you've already worked hard to create. Instagram Reels and YouTube Shorts have huge user bases that might not have seen your TikToks.

Key Considerations for Repurposing

1. **Remove the Watermark:** The first and most important step. Platforms like Instagram may penalize the reach of videos that have a competing platform's watermark. Use TokSaver to download a clean version of your video first.

2. **Adjust for Different Audiences:** While the video format is similar, the audience culture can differ. You might need to change the caption, use different hashtags, or select a different trending sound native to the new platform.

3. **Check Aspect Ratios and Lengths:** Ensure your video fits the specific requirements of Reels and Shorts. While usually the same as TikTok (9:16), maximum video lengths can vary. Trim your video if necessary.

4. **Use Native Text and Features:** Instead of keeping TikTok's on-screen text, consider re-adding it using Instagram's or YouTube's native text tools. This can help the video feel more organic to the platform and potentially boost its performance in the algorithm.