What is the TikTok Creator Marketplace (TTCM)?

The TTCM is TikTok's official platform for connecting brands with creators for paid campaigns. Think of it as a bridge between companies looking for promotion and creators looking for sponsorships. Brands can search for creators based on niche, audience demographics, engagement rates, and more.

Who Can Join the Creator Marketplace?

Eligibility criteria can change, but generally, you need to meet these requirements:

* Be on a Creator or Business account. * Be over 18 years old. * Have at least 10,000 followers. * Have posted at least 3 videos in the last 28 days. * Have at least 1,000 authentic video views in the last 28 days. * Have content that adheres to TikTok's Community Guidelines. ### How to Optimize Your TTCM Profile

Once you're in, it's crucial to make your profile appealing to brands. This is your professional resume for TikTok. 1. **Set Your Rate:** The TTCM will suggest a starting rate, but you can set your own price per video. Be realistic. Research what other creators of your size in your niche are charging. 2. **Highlight Your Niche:** Clearly define your content categories (e.g., 'Beauty', 'Gaming', 'Food'). This helps brands find you when they're searching for specific types of influencers. 3. **Showcase Your Best Work:** Your profile will display your recent videos. Make sure they are high-quality and representative of the work you can do for a brand. 4. **Be Proactive:** Don't just wait for brands to come to you. You can browse open campaigns on the marketplace and apply for the ones that are a good fit for your audience and brand. A personalized application explaining why you're a great fit can make all the difference.