1. Master Your Hook

Start with a question, a surprising statement, or a visually interesting action in the first second.

2. Use On-Screen Text

Add captions or keywords to guide the viewer and make your content accessible to those watching without sound.

3. Quick Cuts and Transitions

Keep the pace energetic. Use quick cuts, zooms, and creative transitions to maintain visual interest.

4. Tell a Story

Even a 15-second video can have a beginning, middle, and end. A simple story arc is incredibly effective at holding attention.

5. Create a Loop

Craft your video so the end seamlessly transitions back to the beginning. This can trick viewers into watching multiple times, skyrocketing your watch time.

6. Use a Strong Call-to-Action (CTA)

Tell viewers what to do next. 'Follow for Part 2' or 'Comment your favorite tip' encourages engagement.

7. Leverage Trending Sounds

Use popular music or audio clips to tap into existing trends and increase your discoverability.

8. Add Value

Whether it's educational, entertaining, or inspiring, make sure your video provides some form of value to the viewer.

9. Use Effects and Filters

Explore TikTok's vast library of effects. Something as simple as the Green Screen effect can open up endless creative possibilities.

10. Be Authentic

Don't be afraid to show your personality. Authenticity resonates with viewers and helps build a stronger community.