Why Collaborate?

When you collaborate with another creator, you get exposure to their entire audience, and they get exposure to yours. It's a mutually beneficial way to cross-promote and reach new, relevant followers who are likely to enjoy your content because they already like your collaboration partner's.

Step 1: Finding the Right Partners

* **Look within your niche:** Find creators who make content similar to yours. Their audience is the most likely to be interested in what you do. * **Aim for similar-sized accounts:** Reach out to creators who have a similar number of followers and engagement rate as you. A creator with millions of followers is unlikely to respond to an account with a few hundred. * **Engage with them first:** Before you pitch a collaboration, become a genuine member of their community. Follow them, and leave thoughtful comments on their videos for a week or two. This warms them up to you. ### Step 2: Pitching Your Collaboration Idea

* **Be professional and direct:** Send a clear, concise message. Start by complimenting their work, then introduce yourself and your idea. * **Have a specific idea:** Don't just say 'Let's collab!' Propose a concrete video idea. For example, 'I love your baking videos! I have an idea for a duet where we both try to decorate a cake based on a weird prompt. What do you think?' * **Make it easy for them:** Emphasize how the collaboration will benefit them and be easy to execute. Offer to do most of the planning if needed. ### Step 3: Executing the Collab

* **Plan the video together:** Decide on the concept, sound, and who will post first. * **Cross-promote:** When the video goes live, both of you should tag each other prominently in the caption. You should also share the video to your Stories and encourage your followers to check out your partner's profile.