Why Niche-Specific Times Matter

The golden rule of TikTok is to post when your specific audience is most active. A gamer's audience might be online late at night, while a 'mom blogger's' audience is likely most active during the day. Generic advice to post at '8 PM' doesn't account for these crucial differences. ### How to Find Your Niche's Peak Times

1. **Use Your Analytics:** This is your most powerful tool. Go to Creator Tools > Analytics > Followers. Scroll down to 'Follower Activity'. This graph shows YOUR audience's peak hours. This is your most accurate data. 2. **Analyze Competitors:** Look at 3-5 successful creators in your exact niche. When do they post? While you don't know their exact analytics, you can often spot a pattern in their posting schedule, which gives you a strong clue. ### General Posting Times by Niche (Starting Point)

Use these as a starting point, but always defer to your own analytics. * **Beauty & Fashion:** Lunchtime (12-2 PM) and after work/school (4-9 PM). Viewers often look for inspiration before going out or while relaxing. * **Gaming:** Late evenings (8 PM - 1 AM) and weekends. This aligns with when most players have free time to both play and watch gaming content. * **Comedy & Entertainment:** Throughout the day, with peaks during commute times (7-9 AM), lunch (12-2 PM), and late evening (7-10 PM) when people are looking for a quick laugh. * **Food & Cooking:** Around mealtimes. Late morning (10 AM - 12 PM) for lunch ideas and late afternoon/early evening (4-7 PM) for dinner inspiration. * **Finance & Business:** During business hours, especially morning (8-10 AM) and lunch breaks (12-2 PM), when people are in a professional mindset. * **Fitness & Wellness:** Early mornings (6-9 AM) when people are looking for workout motivation, and evenings (5-8 PM) for after-work routines.